Digital, Print, Collateral
Cheerleaders aren't really thought of as "athletes" by most people. The truth is, these girls put in an incredible amount of work to hone their craft. Therefore, we broke from the usual imagery of bows and pom-poms and focused on the grit and dedication these girls commit to. NCA is about helping these kids become more than just sideline puffery and they needed to know "the work is worth it."