Nothing Bundt Cakes is a great brand with an unbelievable product. Seriously, it's crack-like in its addictive deliciousness. I'm proud to say they've grown like crazy in the time we've worked with them. In fact they've recorded serious double digit sales growth over the last three years. We recently implemented a strategic shift on the premise that Cake Changes Everything. To get them out of the commoditized "cake" business and into the emotional "caring" business. To stop competing with other bakeries and start going up against "day brighteners" like 1-800-FLOWERS. The results have been felt deep into the organization both culturally and financially. Cake really has changed everything for them.