Elements: Television, Outdoor, Website, Rich media, Mobile video
When we won the Service King business we told them the last thing they needed to show people were wrecked cars and repair images. Everyone does that. Instead be what your name says you are: Service Kings.
Back then they were a predominately Texas brand with roughly 75 locations. Today, about two years later, they are close to 200 locations and counting. Looks like we were on to something.