Elements: Outdoor, Digital, Print, Mobile, Social Media
Stripes is a regional convenience store chain with over 500 locations. Being in one of the hottest parts of the country, drinks are a big seller for them. They also have a pretty iconic cup design. Put those two together and you have the basis for an award winning campaign that drove a ton of high-margin, liquid deliciousness. We were also able to break some new digital ground for their in-store Laredo Taco Company. Working with Lamar Outdoor we were able to incorporate live fan Tweets into our digital OOH to drive breakfast taco sales. We could then take a photo of the board and post it to our Facebook page with a shout out to the original tweeter. Digital meets traditional and goes back to digital!