Elements: Instagram video, Facebook
Taylor's Gift is a nationwide organ donation foundation based in North Texas. Last year they were part of North Texas Giving Day which is a huge one day fundraiser for over 1,600 local charities. The event included a matching fund so that the more people gave, the more the charity received.
With little time left, Taylor's Gift asked us to help them get the word out to their supporters and remind them of the short window they'll have to make a difference.
We named the initiative Givemas and teased it over six days prior to the event with videos posted to Instagram and Facebook. We kept it fun and even poked at the warm weather usually seen here over the holidays.